TY  - GEN
AU  - Quelch, John A.
AU  - Dolan, Robert J.
AU  - Kosnik, Thomas J.
TI  - Marketing management: Text and cases
SN  - 0256109559
U1  - 658.8 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Management & auxiliary services
ER  -