Advertising and promotion (Record no. 5328)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00804 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LibDOCS |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130418t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256218994 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 9850 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Remainder of title | An integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1998 |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | Irwin McGraw-Hill |
| Date of manufacture | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 762p. |
| Other physical details | Colour illustration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management & auxiliary services |
| 9 (RLIN) | 9848 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 9849 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Barcode | Damaged status | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Collection code | Not for loan | Shelving location | Source of classification or shelving scheme | Koha item type | Home library | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 4961 | DCS Library | 659.1 BEL | 19/10/2004 | Non-fiction | Lending Section | Dewey Decimal Classification | Lending Books | DCS Library | |||||
| 4962 | DCS Library | 659.1 BEL | 19/10/2004 | Non-fiction | Lending Section | Dewey Decimal Classification | Lending Books | DCS Library | |||||
| 4961 | DCS Library | 659.1 BEL | 19/10/2004 | Non-fiction | Lending Section | Dewey Decimal Classification | Lending Books | DCS Library | |||||
| 4962 | DCS Library | 659.1 BEL | 19/10/2004 | Non-fiction | Lending Section | Dewey Decimal Classification | Lending Books | DCS Library |